Wilsonart

 

Advertising Photography

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In collaboration with photographic team of Gentl and Hyers, we designed an approach for Wilsonart that would challenge the widely-held perception that they are a company making nondescript, commodity products. Intimate settings, dramatic lighting and highly personal styling are used to celebrate the products and demonstrate their fidelity to the materials on which they’re based.




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Designtex

 

Made to Measure Program

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The Designtex Made to Measure program is an ongoing collaboration with Designtex to develop a collection of printed wallcoverings that can be customized. Our role is to identify artists, illustrators and photographers with whom we can work to select and recreate imagery suitable to the proprietary production process.




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Wilsonart

 

Marketing Photography

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Marketing for Wilsonart is both cross-platform and cross-market. We created a three-pronged program with imagery that spans the real through to the spiritual: from actual installations of the products, through literal images focusing on products attributes, to intimate and highly-charged emotional imagery. Imagery is deployed across product displays, merchandising, brochures, catalogs, the website, public relations, trade shows and advertising.




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Designtex

 

Advertising Photography

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Designtex is a company whose mission is to create materials for the built environment. We developed an advertising campaign with photographer Dean Kaufman that captures the creative process in honest and authentic imagery of people, places and processes.




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Hunter Douglas

 

Marketing Photography

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We created a collection of images for Hunter Douglas that showcases the wide variety of available options in a new window drapery product. Working on location with photographer Lucas Allen, we demonstrated the breadth of the product offerings, each image highlighting a specific attribute.




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