Latham Pools

 

In-situ Imagery

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Faced with a need to showcase swimming pools at distinctive homes in a variety of locations across the United States we turned to computer generated imagery in lieu of photography. With the goal of achieving photographic authenticity we begin by crafting a backstory, then designing the homes and landscaping and the details down to the wet footprints of the ‘homeowners’ who just stepped out of camera.


Realizations by Recent Spaces.



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Designtex

 

Advertising Photography

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Designtex is a company whose mission is to create materials for the built environment. We developed an advertising campaign with photographer Dean Kaufman that captures the creative process in honest and authentic imagery of people, places and processes.




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Shaw Contract

 

Hardwood Launch

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To support Shaw Contract’s launch of engineered hardwood flooring we created a photographic point-of-view and adapted sampling to fit within existing systems and formats. Imagery was used for sampling, marketing and public relations.


Photography by Gentl and Hyers.



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Wilsonart

 

Advertising Photography

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In collaboration with photographic team of Gentl and Hyers, we designed an approach for Wilsonart that would challenge the widely-held perception that they are a company making nondescript, commodity products. Intimate settings, dramatic lighting and highly personal styling are used to celebrate the products and demonstrate their fidelity to the materials on which they’re based.


Photography by Gentl and Hyers.



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Designtex

 

Made to Measure Program

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The Designtex Made to Measure program is an ongoing collaboration with Designtex to develop a collection of printed wallcoverings that can be customized. Our role is to identify artists, illustrators and photographers with whom we can work to select and recreate imagery suitable to the proprietary production process.




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Wilsonart

 

Marketing Photography

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Marketing for Wilsonart is both cross-platform and cross-market. We created a three-pronged program with imagery that spans the real through to the spiritual: from actual installations of the products, through literal images focusing on products attributes, to intimate and highly-charged emotional imagery. Imagery is deployed across product displays, merchandising, brochures, catalogs, the website, public relations, trade shows and advertising.




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Hunter Douglas

 

Marketing Photography

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We created a collection of images for Hunter Douglas that showcases the wide variety of available options in a new window drapery product. Working on location with photographer Lucas Allen, we demonstrated the breadth of the product offerings, each image highlighting a specific attribute.


Photography by Lucas Allen.



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